Next Thursday, October 25th, is the unveiling of our Winter collection at The Hundreds’ flagship stores (THLA, THSF, THNY, and THSM), but the line is also trickling out through our authorized retailers as we speak. The story with this season begins where Fall leaves off, as we enter the dark apocalypse… And once again, I photographed the lookbook, continuing the theme of Man vs. Beast, as they coexist and then absorb each other.
Here’s my further explanation as to The Hundreds Winter 2012. Thank you for taking the time to consider!
The Hundreds Winter 2012 is a testament of the end of the days. We explore the story of Apocalypse throughout the line, the color palette is subdued and devoid of obvious vibrancy. You will see references to scavenger animals like hyenas, coyotes and tigers, acknowledging natures new world order after the fall of man. The cut and sew range is built for the rigors of a dark world:very straightforward and functional, military and utilitarian in essence. For example, waterproof twill outerwear, canvas hooded parkas, even our recurring camouflage renditions are drawn up for the purposes of survival and technical strategy, but with a The Hundreds postmodern twist. Of course, we have fun with the worlds end as well, our atomic smiley-faced character makes a return as a ubiquitous graphic. Some other tee shirts incorporate Adam Bomb as a Mayan calendar or as the epicenter of nuclear holocaust. We hope you can appreciate all of the hard work and consideration we invested in this season, it’s not so much the end, as it is a new beginning for The Hundreds.“