So we’re in Seoul this week for, amongst other things, Kasina‘s 10-year Anniversary Party. Our first stop on the itinerary was the Kasina offices, to meet up with our hosts and get better acquainted with Korea’s rapidly growing street culture market.
Kasina’s offices are also conveniently located in the same building as MAPS, which is the foremost streetwear print publication here in Korea.
Here, Tony (Kasina) and MAPS’ editor-in-chief runs over the agenda. MAPS is by our side for the next few days, documenting our trip to Korea for an upcoming feature on The Hundreds. Basically, we have our own paparazzi following us around the city for the next week. The locals probably think Harold and Kumar are on a press tour.
Kasina is not only our representative out here in South Korea, but they also own 5 stores in the capitol city. Our first stop was to check out one of Kasina’s “Premium” boutiques in the Myung-Dong district, which is one of Seoul’s noisiest shopping hubs.
Spot the paparazzo.
Premium carries our brand, along with Crooks & Castles, UNDFTD, Nike SB, and Stussy. I’m not sure how to get there, but if you’re in the neighborhood, they’re located right across from the A.P.C. store and next door to American Apparel.