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Haven't Felt This Free in a Minute.

Haven't Felt This Free in a Minute.

By David Rivera

It’s the middle of May and we’re 2 months into lockdown due to the Covid-19 pandemic. The city is tense and the feeling of being locked down has settled in. Our team has been working from home as we try to figure out what 2020 has in store for us.

As we start to plan our roll-out for the next Puma collaboration later in the year, Beth our in-house photographer mentioned she’s taking a road trip to Yellowstone National Park for a quick getaway and came up with the idea of shooting our lookbook out in Wyoming. We’ve never been in that part of the intermountain regions, we figured why not meet her out there and catch a flight.

KN95 Mask? Check. Disposable gloves? Check. Hand Sanitizer + Wipes? Check. It was our first time traveling during the lockdown, and it couldn’t feel any weirder. The airport was like a ghost town and the feeling of not being welcomed is weighing in on you while watching the next person look solemn waiting to board.

We flew into Billings, Montana, and rented our vehicle. It was only right to rent a truck and seek the roads in our first time driving in this part of the country. Stopped by the Quick Stop Drive-In for a healthy meal: cheeseburger, curly fries, and a corn dog. All while sitting next to the family in MAGA hats and the USA flag hung from their car. Continued to Wyoming to meet Beth…

We arrived at our cabin, after being on the road for multiple hours, and settled in. We enjoyed the view, cooked some dinner, and prepared for a full day shoot the next morning.

We all met in the morning to go over each location for the shoot. Beth had been there a few days before us, so she had scouted some locations already.

The Puma collection is quite extensive, not just 4 shoes but also T-shirts, apparel, and accessories to go with them. We had to find enough locations to make the shoot look consistent. Take a look at some behind-the-scenes images and take in this beautiful place. If you’ve never been to this part of the country, I suggest you go. Explore, see what we have in our own backyard.