By the time you’re reading this, London designer and illustrator, Joe Prytherch, will already have transitioned to full-blown freelancer under his Mason London moniker/studio, leaving his Art Director position at Boiler Room after years of dedicated work. Prytherch has firsthand witnessed the evolution of music platforms and streaming services, and was responsible for some of the most remarkable flyers, posters, and videos for Boiler Room, the ultimate online music broadcasting platform, that commissions and streams live music sessions from emerging and experimental artists around the world. He’s also done work for platforms like TheNew Yorker and clients like the J Dilla estate.
London is one of the creative metropolises of the world—the forefront of vibrancy and exciting, new work. It’s no wonder that Joe Prytherch calls this place home. After some back and forth emails, I finally got the chance to sit down with Joe Prytherch for an interview, talking about his creative process, what it was like working for Boiler Room and creating work for Stones Throw Records, and how he got his start in the arts.
MANOS NOMIKOS: Who is Joe Prytherch and how did you get into the world of arts?
JOE PRYTHERCH: I’m a designer and illustrator from London and I got into the world of arts at a very young age. When I was about 4 or 5, my parents used to encourage me to draw by bringing back stacks of used printer paper from their offices and I’d draw “Transformers” comics that stretched over hundreds of pages. Then, in my teenage years, I [was] given a computer one Christmas and taught myself how to use Photoshop. I made knock off Toy Machine T-shirts and flash animations that I uploaded to Newgrounds—which was like Youtube before Youtube, but filled with loads of questionable animations made by 13 year olds.
“Nowadays, I appreciate the importance of planning and don’t even sit down in front of my computer until I have a fully formed idea in my head.”
As I got older, I became more interested in design for music. I was spending all the money I had on CDs and used to carefully analyze their artwork as well as watching music TV every night after school. I studied film making at university; in the second year I made what I thought was a very tasteful artistic film about a man’s encounter with a prostitute, but it turned out terribly and so for my third year project I made a film about an asteroid destroying the earth. After university, I decided I was more interested in design and got lucky by landing a job in a small studio in Shoreditch.