THE REASON AND THE PURPOSE :: THE HUNDREDS X OSIRIS D3.2001
Bobby Hundreds :: 6.16.19 — In 2016, shoe designer Brian Reid asked if we’d be down for a The Hundreds version of the Osiris D3.2001. Brian was the original designer of the D3 and he predicted a trend resurgence around puffy, 90s/00s-era skate shoes in fa... read more
The Hundreds X Andrew Lloyd Webber Lookbook
Bobby Hundreds :: 11.27.18 — "I’ve always wanted to do an Andrew Lloyd Webber collection for The Hundreds. The old adage goes that all are welcome to the theater and just the same, all are welcome to The Hundreds... I hope you enjoy the show."More read more
Shades of Grey :: My Conversation with Mister Cartoon
Bobby Hundreds :: 11.14.18 — "I love it. Fucking love this shit. I do it in my sleep. I do it in my dreams." Mister Cartoon aka Mark Machado is an undisputed and globally recognized representative of OG LA culture. Bobby chops it up with the Los Angeles le... read more
Growing Up with Gorilla Biscuits & Revelation Records :: How Hardcore Influenced The Hundreds
Bobby Hundreds :: 9.13.18 — [These] bands provided the foundation for my attitude, philosophy, and ethic... To truly appreciate The Hundreds is to recognize its hardcore upbringing—the spirit of camaraderie, to stand up and stay true.More read more
FIRST LOOK :: BEYOND THE STREETS
Bobby Hundreds :: 6.20.18 — Your first look at the expansive new BEYOND THE STREETS exhibit. 40,000 sq ft of art and immersive installations by Kenny Scharf, Mister Cartoon, FAILE, FUTURA 2000, HuskMitNavn, Jenny Holzer, DABSMYLA, Barry McGee, and more. More read more
CAN SURF LEARN FROM STREETWEAR? :: The Importance of Diversity and Representation in Brand-Building
Bobby Hundreds :: 5.19.18 — "[There's] an obvious void that I see and feel in surf. It’s the presence and power of racial diversity." An editorialized version of Bobby's speech at the annual SIMA (Surf Industry Manufacturers Association) Summit. More read more
Waxing On :: Bobby Hundreds Remembers Karate Kid
Bobby Hundreds :: 4.18.18 — "Daniel wasn't rich or cool, but he was driven, stayed himself, and stayed focused, and fought back. And he won." In light of our upcoming collaboration with The Karate Kid, Bobby Hundreds reflects on one of his top 5 favorite ... read more
PAST AND FUTURE :: PART 2 :: RSWD FOREVER
Bobby Hundreds :: 3.2.18 — LA's Fairfax District is a streetwear capital, but here's Bobby Hundreds' historical perspective from where he stands on the corner of Rosewood Ave. From The Hundreds' first office, to the original RSWD store, to the new THLA l... read more
PAST AND FUTURE :: PART 1 :: The Story of The Hundreds San Francisco
Bobby Hundreds :: 2.27.18 — This is the story of The Hundreds San Francisco (2008-2018), on the eve of its 10th Anniversary. It is also the saga of The Hundreds retail, a living narrative that finds us returning home... for the next chapter. read more
ESCAPE TO THE FOREST :: Reese Cooper Introduces “Lone Pine”
Bobby Hundreds :: 1.31.18 — To the creator, there is always margin for his or her interpretation. This bravado is amplified in the youth, who only see systems to upset and large canvases to paint." Bobby profiles young rising designer Reese Cooper. read more